Our Story
RWP's story begins where many great ideas do: in a conversation. An online motorsport community brought together five women from different corners of Brazil — each with her own background and story, but all sharing the same passion and the same feeling that something needed to change.
Distance was never an issue. Motorsport was the thread that tied five enthusiasts together around a common goal. And as the conversations grew deeper, so did the realization: Brazilian motorsport was leaving enormous opportunities on the table.
Talented Brazilian drivers were competing without the backing they deserved. Brazilian brands had no real strategic pathway into one of the most exciting and fast-growing sports markets in the world. And quietly, something powerful was happening in the background: women were transforming motorsport.
Today, 3 out of every 4 new fans of the sport are women — a shift that is reshaping audiences, expanding brand reach and opening doors that many have yet to walk through.
Female representation in motorsport goes well beyond the grandstands. It lives in the drivers breaking barriers in historically male-dominated categories, in the professionals stepping into leadership roles within teams, and in the managers changing the way the sport is run and communicated. RWP was built to amplify these voices and make sure this momentum keeps growing.
From that shared vision, the Racing Women's Project was founded in 2026 with a clear mission: to connect Brazilian brands to motorsport in a meaningful and strategic way, to raise the visibility of Brazilian drivers and to help build a sport that is more diverse, more open and fairer for everyone.
We are just getting started — but we know exactly where we are going. RWP is here to fill a gap that has long needed filling, and to build, one project at a time, a new standard for sports marketing in Brazil."
The Team
Ana Monteiro
Chief Executive Officer
With years of experience in Brazilian motorsport, Ana leads RWP with strategic vision and a sharp eye for what the sport needs to grow.
Mariana Russo
Chief Marketing Officer
With a background in marketing and communications across different industries, Mariana brings a well-rounded perspective on brand management and client relationships to the RWP team.
Pamela dos Santos
Chief Operating Officer
With years of experience organizing large-scale events, including national and world championships, Pamela brings a high level of operational expertise to the RWP team.
Erika Buer
Chief Financial Officer
With a strong background in finance, Erika keeps RWP's projects on solid ground — bringing the rigor, planning and strategic vision needed to make every partnership sustainable and built to last.
Julia Rangel
Chief Legal Officer
As a Tax Law specialist, Julia makes sure every RWP project is built on solid legal ground — giving both the team and its partners the confidence to move forward with clarity and compliance.
Our Approach
At RWP, every project gets our full attention. Each partnership starts with genuine listening — we want to understand not just what the client needs, but what the brand truly stands for, where it wants to go and what values are non-negotiable along the way.
What makes us different is the combination of a female perspective on a historically male-dominated industry, a multidisciplinary team with hands-on experience across motorsport, law, finance, operations and communications, and an unwavering commitment to transparency from start to finish.
Our values are not just words on a page — they shape every decision we make. Credibility, representation, strategy and results are the pillars behind everything RWP does and the way we show up for every partner. When you win, we win.
What define us
5
Founders united by one purpose.
9
Motorsport categories covered.
1
Mission: greater representation in Brazilian motorsport.
3 in 4
New motorsport fans are women.
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